A DESIGNER ALL MY LIFE
I've been part of the apparel Industry for over 20 years. As a Designer, Manager, and Creative Director, I worked for some of the biggest global brands: Adidas, Nike, Columbia Sportswear and Pendleton Woolen Mills. And I loved helping launch lean startups with huge ambitions like Handful Bras, Alps&Meters and Basin+Range.
I've collaborated with experienced industry leaders and passionate visionaries new to the field. I helped increase sales volumes and profit margins and even launched an outerwear brand from scratch in 8 months from brief to delivery! (I seriously don't know how that was even possible.) I've lead teams who were months behind schedule, guiding them through their process and finishing weeks ahead of their deadline...all while changing entire product offerings to a more contemporary target consumer.
I loved the hustle.
And the money.
Until the hustle didn't work anymore.
Health challenges resulted in professional roadblocks and my usual 'can do' attitude didn't bring the expected results. I was literally forced to step on the breaks and accept that I couldn't do it alone. I needed help. I needed to go deep. I needed a coach.
What I learned about myself in the following 2 years (and I'm not finished yet!) was profound. The experience is still shaping my future, gave me new purpose, and propelled me into my new business:
Helping others be their best and find new purpose and love for what they do!
If you had a coach early on in your career, where would you be professionally right now?
You are not alone.
Reach out, you know when you are ready.
MY CAREER PATH
from Design to Coaching
1995 - 1996
1996 - 1998
1998 - 2003
leading biggest volume categories, surpassing $1bio in sales
2004 - 2005
2006 - 2008
300% sales increase for Nike Licensed in a 12 month span
Launch of first Brand-wide Creative Direction which became one unified global sales initiative for all divisions
2008 - 2010
Sales increase after 10 years of
declining sales in Womenswear
launch of Basin+Range in-house brand in 8 months from brief to in store
from single product brand to
entire active wear line
Created US specific designs which helped
launch Castelli in the US